{"id":1862,"date":"2026-03-13T14:06:13","date_gmt":"2026-03-13T07:06:13","guid":{"rendered":"https:\/\/makipos.com\/?p=1862"},"modified":"2026-03-14T14:28:26","modified_gmt":"2026-03-14T07:28:26","slug":"oem-odm-obm-la-gi","status":"publish","type":"post","link":"https:\/\/makipos.com\/vi\/oem-odm-obm-la-gi\/","title":{"rendered":"OEM, ODM, OBM l\u00e0 g\u00ec trong ng\u00e0nh \u0111i\u1ec7n t\u1eed? Ph\u00e2n bi\u1ec7t 3 m\u00f4 h\u00ecnh s\u1ea3n xu\u1ea5t"},"content":{"rendered":"<p><em>OEM, ODM v\u00e0 OBM l\u00e0 ba m\u00f4 h\u00ecnh s\u1ea3n xu\u1ea5t ph\u1ed5 bi\u1ebfn trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh \u0111i\u1ec7n t\u1eed. C\u00e1c m\u00f4 h\u00ecnh n\u00e0y m\u00f4 t\u1ea3 c\u00e1ch m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. S\u1ef1 kh\u00e1c nhau ch\u1ee7 y\u1ebfu n\u1eb1m \u1edf vi\u1ec7c ai thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, ai s\u1ea3n xu\u1ea5t v\u00e0 ai s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u OEM, ODM, OBM l\u00e0 g\u00ec, s\u1ef1 kh\u00e1c nhau gi\u1eefa c\u00e1c m\u00f4 h\u00ecnh n\u00e0y v\u00e0 khi n\u00e0o n\u00ean l\u1ef1a ch\u1ecdn t\u1eebng m\u00f4 h\u00ecnh.<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/makipos.com\/vi\/oem-odm-obm-la-gi\/#1_OEM_ODM_OBM_la_gi\" >1. OEM, ODM, OBM l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/makipos.com\/vi\/oem-odm-obm-la-gi\/#11_OEM_Original_Equipment_Manufacturer\" >1.1. OEM (Original Equipment Manufacturer)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/makipos.com\/vi\/oem-odm-obm-la-gi\/#12_ODM_Original_Design_Manufacturer\" >1.2. ODM (Original Design Manufacturer)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/makipos.com\/vi\/oem-odm-obm-la-gi\/#13_OBM_Original_Brand_Manufacturer\" >1.3 OBM (Original Brand Manufacturer)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/makipos.com\/vi\/oem-odm-obm-la-gi\/#2_Su_khac_nhau_giua_OEM_ODM_va_OBM_trong_nganh_dien_tu\" >2. S\u1ef1 kh\u00e1c nhau gi\u1eefa OEM, ODM v\u00e0 OBM trong ng\u00e0nh \u0111i\u1ec7n t\u1eed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/makipos.com\/vi\/oem-odm-obm-la-gi\/#3_Khi_nao_nen_chon_OEM_ODM_hoac_OBM\" >3. Khi n\u00e0o n\u00ean ch\u1ecdn OEM, ODM ho\u1eb7c OBM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/makipos.com\/vi\/oem-odm-obm-la-gi\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_OEM_ODM_OBM_la_gi\"><\/span>1. OEM, ODM, OBM l\u00e0 g\u00ec?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"11_OEM_Original_Equipment_Manufacturer\"><\/span>1.1. OEM (Original Equipment Manufacturer)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>OEM l\u00e0 m\u00f4 h\u00ecnh trong \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t t\u1ea1o ra s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean thi\u1ebft k\u1ebf v\u00e0 y\u00eau c\u1ea7u do kh\u00e1ch h\u00e0ng cung c\u1ea5p. Doanh nghi\u1ec7p \u0111\u1eb7t h\u00e0ng s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, trong khi nh\u00e0 m\u00e1y OEM t\u1eadp trung v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t theo \u0111\u00fang th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt.<\/p>\n<p><strong>\u01afu \u0111i\u1ec3m c\u1ee7a OEM:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1ec5 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ri\u00eang.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u00e3 c\u00f3 \u0111\u1ed9i ng\u0169 R&amp;D ho\u1eb7c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OEM:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 cao<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1eddi gian ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u01b0\u1eddng l\u00e2u h\u01a1n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><em>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/em>: M\u1ed9t c\u00f4ng ty thi\u1ebft k\u1ebf bo m\u1ea1ch \u0111i\u1ec7n t\u1eed ho\u1eb7c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ri\u00eang c\u1ee7a m\u00ecnh, sau \u0111\u00f3 thu\u00ea nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t theo thi\u1ebft k\u1ebf \u0111\u00f3. S\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c b\u00e1n d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty \u0111\u1eb7t h\u00e0ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_ODM_Original_Design_Manufacturer\"><\/span><strong>1.2. ODM (Original Design Manufacturer)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">ODM l\u00e0 m\u00f4 h\u00ecnh trong \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t v\u1eeba thi\u1ebft k\u1ebf v\u1eeba s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, sau \u0111\u00f3 doanh nghi\u1ec7p kh\u00e1c c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ph\u1ea7n l\u1edbn c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u00e0 s\u1ea3n xu\u1ea5t.<\/span><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m c\u1ee7a ODM:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3m chi ph\u00ed v\u00e0 th\u1eddi gian ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ODM:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m th\u01b0\u1eddng b\u1ecb gi\u1edbi h\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhi\u1ec1u c\u00f4ng ty c\u00f3 th\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><em>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/em>: M\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft k\u1ebf s\u1eb5n mini PC ho\u1eb7c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, sau \u0111\u00f3 c\u00e1c c\u00f4ng ty kh\u00e1c \u0111\u1eb7t h\u00e0ng v\u00e0 g\u1eafn th\u01b0\u01a1ng hi\u1ec7u ri\u00eang l\u00ean s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ec3 b\u00e1n ra th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_OBM_Original_Brand_Manufacturer\"><\/span><strong>1.3 OBM (Original Brand Manufacturer)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">OBM l\u00e0 m\u00f4 h\u00ecnh trong \u0111\u00f3 c\u00f4ng ty t\u1ef1 thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh m\u00ecnh. Doanh nghi\u1ec7p ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb.<\/span><\/p>\n<p><strong>\u01afu \u0111i\u1ec3m c\u1ee7a OBM:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u1ee3i nhu\u1eadn ti\u1ec1m n\u0103ng cao h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a OBM:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi ph\u00ed \u0111\u1ea7u t\u01b0 cho R&amp;D, s\u1ea3n xu\u1ea5t v\u00e0 marketing th\u01b0\u1eddng l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea7n nhi\u1ec1u ngu\u1ed3n l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><em>V\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<\/em> M\u1ed9t c\u00f4ng ty \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n ra th\u1ecb tr\u01b0\u1eddng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh m\u00ecnh, thay v\u00ec s\u1ea3n xu\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n<figure id=\"attachment_1865\" aria-describedby=\"caption-attachment-1865\" style=\"width: 1125px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1865 size-full\" src=\"https:\/\/makipos.com\/wp-content\/uploads\/2026\/03\/oem-odm-obm.webp\" alt=\"T\u00ecm hi\u1ec3u OEM, ODM v\u00e0 OBM l\u00e0 g\u00ec\" width=\"1125\" height=\"478\" srcset=\"https:\/\/makipos.com\/wp-content\/uploads\/2026\/03\/oem-odm-obm.webp 1125w, https:\/\/makipos.com\/wp-content\/uploads\/2026\/03\/oem-odm-obm-300x127.webp 300w, https:\/\/makipos.com\/wp-content\/uploads\/2026\/03\/oem-odm-obm-1024x435.webp 1024w, https:\/\/makipos.com\/wp-content\/uploads\/2026\/03\/oem-odm-obm-768x326.webp 768w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" \/><figcaption id=\"caption-attachment-1865\" class=\"wp-caption-text\">T\u00ecm hi\u1ec3u OEM, ODM v\u00e0 OBM l\u00e0 g\u00ec<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Su_khac_nhau_giua_OEM_ODM_va_OBM_trong_nganh_dien_tu\"><\/span>2. S\u1ef1 kh\u00e1c nhau gi\u1eefa OEM, ODM v\u00e0 OBM trong ng\u00e0nh \u0111i\u1ec7n t\u1eed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">OEM, ODM v\u00e0 OBM kh\u00e1c nhau ch\u1ee7 y\u1ebfu \u1edf vai tr\u00f2 c\u1ee7a doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, s\u1ea3n xu\u1ea5t v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y gi\u00fap so s\u00e1nh r\u00f5 h\u01a1n s\u1ef1 kh\u00e1c nhau gi\u1eefa ba m\u00f4 h\u00ecnh n\u00e0y trong ng\u00e0nh \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>Ti\u00eau ch\u00ed<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>OEM<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>ODM<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>OBM<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Do kh\u00e1ch h\u00e0ng cung c\u1ea5p thi\u1ebft k\u1ebf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p t\u1ef1 thi\u1ebft k\u1ebf<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>S\u1ea3n xu\u1ea5t<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Nh\u00e0 m\u00e1y OEM s\u1ea3n xu\u1ea5t theo y\u00eau c\u1ea7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nh\u00e0 s\u1ea3n xu\u1ea5t ODM s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u00e3 thi\u1ebft k\u1ebf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p t\u1ef1 s\u1ea3n xu\u1ea5t ho\u1eb7c thu\u00ea s\u1ea3n xu\u1ea5t<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Quy\u1ec1n s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Thu\u1ed9c v\u1ec1 kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Thu\u1ed9c v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1eb7t h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Thu\u1ed9c v\u1ec1 ch\u00ednh nh\u00e0 s\u1ea3n xu\u1ea5t<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>M\u1ee9c \u0111\u1ed9 t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Cao, theo thi\u1ebft k\u1ebf ri\u00eang c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u01b0\u1eddng b\u1ecb gi\u1edbi h\u1ea1n, d\u1ef1a tr\u00ean thi\u1ebft k\u1ebf c\u00f3 s\u1eb5n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">R\u1ea5t cao v\u00ec doanh nghi\u1ec7p ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Trung b\u00ecnh, c\u1ea7n th\u1eddi gian ph\u00e1t tri\u1ec3n thi\u1ebft k\u1ebf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nhanh h\u01a1n v\u00ec s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 s\u1eb5n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u01b0\u1eddng l\u00e2u h\u01a1n do ph\u1ea3i ph\u00e1t tri\u1ec3n to\u00e0n b\u1ed9<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Chi ph\u00ed ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">Cao h\u01a1n do c\u1ea7n \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Th\u1ea5p h\u01a1n v\u00ec s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf c\u00f3 s\u1eb5n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cao do ph\u1ea3i \u0111\u1ea7u t\u01b0 R&amp;D v\u00e0 marketing<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Vai tr\u00f2 c\u1ee7a doanh nghi\u1ec7p<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">T\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">T\u1eadp trung v\u00e0o b\u00e1n h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Qua b\u1ea3ng so s\u00e1nh tr\u00ean c\u00f3 th\u1ec3 th\u1ea5y m\u1ed7i m\u00f4 h\u00ecnh c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang. Vi\u1ec7c l\u1ef1a ch\u1ecdn OEM, ODM hay OBM ph\u1ee5 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ngu\u1ed3n l\u1ef1c v\u00e0 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Khi_nao_nen_chon_OEM_ODM_hoac_OBM\"><\/span><strong>3. Khi n\u00e0o n\u00ean ch\u1ecdn OEM, ODM ho\u1eb7c OBM?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn OEM, ODM hay OBM ph\u1ee5 thu\u1ed9c v\u00e0o ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee5c ti\u00eau kinh doanh. M\u1ed7i m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng nhu c\u1ea7u kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><strong>N\u00ean ch\u1ecdn OEM khi:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m ri\u00eang ho\u1eb7c \u0111\u1ed9i ng\u0169 R&amp;D.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mu\u1ed1n ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 thi\u1ebft k\u1ebf v\u00e0 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea7n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ri\u00eang \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n<p><strong>N\u00ean ch\u1ecdn ODM khi:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mu\u1ed1n ra m\u1eaft s\u1ea3n ph\u1ea9m nhanh v\u1edbi chi ph\u00ed ph\u00e1t tri\u1ec3n th\u1ea5p h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf s\u1eb5n c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n<p><strong>N\u00ean ch\u1ecdn OBM khi:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ri\u00eang.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c cho thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, s\u1ea3n xu\u1ea5t v\u00e0 marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mu\u1ed1n ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 kinh doanh s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">OEM, ODM v\u00e0 OBM l\u00e0 ba m\u00f4 h\u00ecnh s\u1ea3n xu\u1ea5t ph\u1ed5 bi\u1ebfn trong ng\u00e0nh \u0111i\u1ec7n t\u1eed, m\u1ed7i m\u00f4 h\u00ecnh c\u00f3 vai tr\u00f2 kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c nhau gi\u1eefa c\u00e1c m\u00f4 h\u00ecnh n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c h\u1ee3p t\u00e1c ph\u00f9 h\u1ee3p. T\u00f9y v\u00e0o ngu\u1ed3n l\u1ef1c v\u00e0 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh OEM, ODM ho\u1eb7c OBM \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh.<\/span><\/p>\n<p><span class=\"BZ_Pyq_fadeIn\">N\u1ebfu <\/span><span class=\"BZ_Pyq_fadeIn\">b\u1ea1n <\/span><span class=\"BZ_Pyq_fadeIn\">\u0111ang <\/span><span class=\"BZ_Pyq_fadeIn\">t\u00ecm <\/span><span class=\"BZ_Pyq_fadeIn\">ki\u1ebfm <\/span><span class=\"BZ_Pyq_fadeIn\">m\u1ed9t <\/span><span class=\"BZ_Pyq_fadeIn\">\u0111\u1ed1i <\/span><span class=\"BZ_Pyq_fadeIn\">t\u00e1c <\/span><span class=\"BZ_Pyq_fadeIn\">s\u1ea3n <\/span><span class=\"BZ_Pyq_fadeIn\">xu\u1ea5t <\/span><span class=\"BZ_Pyq_fadeIn\">trong <\/span><span class=\"BZ_Pyq_fadeIn\">ng\u00e0nh <\/span><span class=\"BZ_Pyq_fadeIn\">\u0111i\u1ec7n <\/span><span class=\"BZ_Pyq_fadeIn\">t\u1eed, <\/span><span class=\"BZ_Pyq_fadeIn\">Makipos <\/span><span class=\"BZ_Pyq_fadeIn\">cung <\/span><span class=\"BZ_Pyq_fadeIn\">c\u1ea5p <\/span><span class=\"BZ_Pyq_fadeIn\">d\u1ecbch <\/span><span class=\"BZ_Pyq_fadeIn\">v\u1ee5 <\/span><span class=\"BZ_Pyq_fadeIn\">OEM <\/span><span class=\"BZ_Pyq_fadeIn\">v\u00e0 <\/span><span class=\"BZ_Pyq_fadeIn\">ODM<\/span><span class=\"BZ_Pyq_fadeIn\">, <\/span><span class=\"BZ_Pyq_fadeIn\">h\u1ed7 <\/span><span class=\"BZ_Pyq_fadeIn\">tr\u1ee3 <\/span><span class=\"BZ_Pyq_fadeIn\">doanh <\/span><span class=\"BZ_Pyq_fadeIn\">nghi\u1ec7p tr\u1ecdn g\u00f3i t\u1eeb thi\u1ebft k\u1ebf \u0111\u1ebfn l\u1eafp r\u00e1p v\u00e0 \u0111\u00f3ng g\u00f3i th\u00e0nh ph\u1ea9m. Li\u00ean h\u1ec7 v\u1edbi Makipos \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p cho d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OEM, ODM v\u00e0 OBM l\u00e0 ba m\u00f4 h\u00ecnh s\u1ea3n xu\u1ea5t ph\u1ed5 bi\u1ebfn trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh \u0111i\u1ec7n t\u1eed. C\u00e1c m\u00f4 h\u00ecnh n\u00e0y m\u00f4 t\u1ea3 c\u00e1ch m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. S\u1ef1 kh\u00e1c nhau ch\u1ee7 y\u1ebfu n\u1eb1m \u1edf vi\u1ec7c ai thi\u1ebft k\u1ebf s\u1ea3n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-nganh"],"acf":[],"_links":{"self":[{"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/posts\/1862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/comments?post=1862"}],"version-history":[{"count":6,"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/posts\/1862\/revisions"}],"predecessor-version":[{"id":1869,"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/posts\/1862\/revisions\/1869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/media\/1905"}],"wp:attachment":[{"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/media?parent=1862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/categories?post=1862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/makipos.com\/wp-json\/wp\/v2\/tags?post=1862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}